Yellowfin were going after the embedded analytics market in the Business Intelligence space and wanted to get visible for keywords in that space. I helped them build out a comprehensive content plan to target their keywords at each stage of the buying funnel through blog posts and web pages, all linking to each other.

First, I wrote a top-of-funnel SEO blog post (that ranked #1 on Google in three months), then followed it up with a long-form blog post that dug a little deeper into what to look for in an embedded analytics platform. You can read it here >

Prospects’ interactions with the 1500-word blog post was carefully tracked, and Yellowfin determined that the post helped generate $245k of pipeline in the 6 months following its publication.