Portfolio

Here’s just some of the work I’ve done for other clients. It’s a flavour of how I write and what I can do.

SEO blog earned $245k pipeline for Yellowfin
SEO Blog post: generated $245k of pipeline in 6 months

An SEO blog post for Yellowfin helped generate hundreds of thousands of dollars in pipeline and was just one part of a wider campaign.

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Platform comparison guide: best lead-generating content for Yellowfin

This lead magnet guide compared Yellowfin with other embedded analytics solutions and generated the most leads out of all content.

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Sales page: drove sign-ups to new freemium product

An informal, blog-style sales page to drive sign-ups to the new freemium product from SquaredUp.

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Product page rewrite: 4x more trial click-throughs

The product page rewrite that drove 4x more free trial click-throughs for SquaredUp

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SEO Blog post: competitive keyword ranking for data.world

A ghost-written, long-form blog post to help data.world rank for a competitive keyword

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Case studies for SquaredUp
Case studies and processes for SquaredUp

SquaredUp needed interview questions and case study template for repeatable success with their long-form, technical case studies.

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