You've got something genuinely valuable. But it's hard to find the words that make the right people immediately get it. That's what I do.
Your homepage was written for a different stage of your business. Your clients are more sophisticated now and your offering has shifted. But your homepage messaging hasn’t kept up.
You’ve got sharp marketing minds in-house, but expertise creates blind spots.
And you’re smart enough to realise that.
That’s where I come in. I’ll ask the questions your team stopped asking, unpick the complexity into clarity, and find the single value unlock that makes your best clients buy.
You’ll get:
- Your core value articulated so precisely that ideal prospects say “that’s exactly what I need”
- A single conversion message that unifies your homepage, your campaigns, and your sales conversations
- Homepage copy that speaks so directly to your prospects’ challenges and desires that visitors are compelled to enquire
Ready to unearth the messaging that unlocks your next stage of growth?
Overhaul my homepage
- “Our customers are great! But we’re not making the most of their success in our sales; we don’t have the time and resources to create compelling case studies.”
- “We’ve got lots of smart people with solid expertise. But we’re struggling to uncover the topics that would make valuable content.”
- “We’ve got a ton of content that we want to deliver but don’t have the resources to keep up with our ambition.”
Sound familiar? Then you know you’re leaving money on the table. And you’re experienced enough to know when it’s time to bring in a specialist.
I’ll help you strategically plan and write your B2B tech content and campaigns so that everything you publish moves your prospects and clients on to the next step.
Get strategic content
4x more free trial click-throughs after rewriting the product page
A blog post that drove $245k USD of pipeline in 6 months
SEO-optimised web pages ranking #1 on Google
30%+ click-to-open rate on nurture track emails
The most-downloaded white paper for one customer
2x monthly organic traffic to a company’s blog in 9 months
We improved our metrics across the board, from more MQLs to better conversion from leads to pipeline. Laura has been fundamental to our success and would have her as part of our team in a heartbeat.
If you’re looking for more than just a copywriter – but a content strategy partner (and all around awesome person) I can’t recommend Laura enough!
Laura became a core member of our team. Her content was foundational in our product promotions, releases, and SEO.
She was there with us from the planning stage, through implementation and optimization, and made herself an expert in our technology and our customers to ensure we presented ourselves confidently and authentically.
To keep everything on track, on brief, and free of surprises, I use a straightforward 6-step process. Here’s how we’ll work together to hit your objectives.
See how I work
I’m a Senior Copywriter and Content Marketer with over a decade of experience in writing for B2B tech companies. I specialise in unpicking complex offerings to reveal the compelling message that resonates with your most-wanted prospects.
And I’ll help you get noticed with fresh content that buyers actually read.
Who is Laura Sutton?
Laura quickly became one of the team and helped us grow our site traffic – offering advice on content planning and strategy as the products and company direction shifted, and writing copy and content that helped us drive conversions.
Her work consistently demonstrated a solid understanding of our products, the market we operated in, as well as SEO and demand generation best practice – all the traits of a star copywriter. She asked the right questions to guide us towards creating content that was equal parts compelling and purpose-fit.
She was also personable, highly reliable, and a joy to work with in every way. I strongly recommend Laura and would work with her again in a heartbeat.
Laura more than delivered.
She came highly recommended for SEO-focused content for data and cloud topics and was great to work with. The writing was better than I could have done on my own and she took our briefs and direction even further than I anticipated. I’d love to work with her again.
Laura is an absolute joy to work with. Not only does she write well, she’s clever, creative, and grounded. She does not deal in hyperbole, which means that she understands what she’s writing about – even with complex subjects like business intelligence software. I highly recommend her and would love to have her on any team I’m a part of.
Get in touch and let’s find the single message that makes the right prospects stop, recognise themselves, and reach out.