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Product page rewrite: 4x more trial click-throughs

SquaredUp updated one of their core software products – dashboards for Microsoft System Centre Operations Manager (SCOM) – and needed a new product page to reflect the added capabilities and the change in company focus.

I rewrote their product page from scratch, working with the internal design and marketing teams to help shape their tone of voice and market positioning.

The six months following saw four times more free trial click-throughs than in the previous six months.

Product page rewrite for SquaredUp for SCOM
SEO blog earned $245k pipeline for Yellowfin
SEO Blog post: generated $245k of pipeline in 6 months

An SEO blog post for Yellowfin helped generate hundreds of thousands of dollars in pipeline and was just one part of a wider campaign.

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Platform comparison guide: best lead-generating content for Yellowfin

This lead magnet guide compared Yellowfin with other embedded analytics solutions and generated the most leads out of all content.

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