Yellowfin was repositioning as the business intelligence (BI) platform for embedded analytics. I wrote this comparison guide, working alongside their in-house product experts, to highlight the power of embedding analytics into a product and how Yellowfin compares to developer, data discovery, and specialist vendors.
This comparison guide was offered through a gated landing page and also syndicated on TechTarget. It became Yellowfin’s best-performing content in terms of generating leads.
