On the launch of their first freemium product, SquaredUp wanted to drive people to a landing page from emails and ads, that persuaded people to immediately download the new dashboarding tool.
This is the sales page I created, in the style of a blog post as requested. It uses the brand’s informal tone of voice.
SquaredUp saw great up-take of their new tool through this page and have gone on to build a community of users.