Most copy and content is okay. You see some results. But the leads are lukewarm, at best. And the content doesn’t really rank on the SERPs.
Sales blames Marketing for lack of leads. Your blog posts feel forced and are duplicating content. Your emails are bashed out quickly because the to-do list is too long.
š¶ But what if your web and email copy was a selling machine?
š· Imagine your content was full of the nuggets that differentiated your brand.
What I offer
We improved our metrics across the board, from more MQLs to better conversion from leads to pipeline. Laura has been fundamental to our success and would have her as part of our team in a heartbeat.
4x more free trial click-throughs after rewriting the product page
A blog post that drove $245k USD of pipeline in 6 months
SEO-optimised web pages ranking #1 on Google
30%+ click-to-open rate on nurture track emails
The most-downloaded white paper for one customer
2x monthly organic traffic to a company’s blog in 9 months
Hi! I’m Laura Sutton, a freelance Senior Content Marketer + Copywriter who gets clicks + conversions for rapidly growing B2B technology companies. (I have a particular love for working with data companies!)
With a decade of expertise under my belt, I’m more than a writer; I can be your content and copy partner.
Let me help you:
- Get clear on your messaging
- Craft content and copy that convert
- Plan rich content that can be used in multiple ways, time and again
If you’re looking for more than just a copywriter – but a content strategy partner (and all around awesome person) I can’t recommend Laura enough!
Laura became a core member of our team. Her content was foundational in our product promotions, releases, and SEO.
She was there with us from the planning stage, through implementation and optimization, and made herself an expert in our technology and our customers to ensure we presented ourselves confidently and authentically.
I can walk with you through every stage of content and copy planning, from strategy, auditing and planning, to ideation, execution, and editing.
Together we can:
- Showcase your in-house expertise with a thoroughly-researched white paper or article
- Give your audience that “you read my mind” moment with email and web copy that speaks their language and converts
- Create that blog series around your industry’s hot topic to rank for important keywords
- Deliver an email nurture series that people want to read because it meets them where they’re at
- And much more…
If you need copy and content from a Content Marketer with proven track record results, get in touch.Ā
Get in touch
To keep everything running smoothly, to deadlines, and without any surprises, I use a simple 6-step process. Here’s how I make everything easy for you.
How I work
Iām a Senior Copywriter and Content Writer with a decade of experience in writing words that convert. Today, I specialise in writing for B2B tech companies – I love making complex concepts clear. But I’m more than just my work…
Who is Laura Sutton?
Laura more than delivered.
She came highly recommended for SEO-focused content for data and cloud topics and was great to work with. The writing was better than I could have done on my own and she took our briefs and direction even further than I anticipated. Iād love to work with her again.
Laura quickly became one of the team and helped us grow our site traffic ā offering advice on content planning and strategy as the products and company direction shifted, and writing copy and content that helped us drive conversions.
Her work consistently demonstrated a solid understanding of our products, the market we operated in, as well as SEO and demand generation best practice ā all the traits of a star copywriter. She asked the right questions to guide us towards creating content that was equal parts compelling and purpose-fit.
She was also personable, highly reliable, and a joy to work with in every way. I strongly recommend Laura and would work with her again in a heartbeat.
Laura is an absolute joy to work with. Not only does she write well, she’s clever, creative, and grounded. She does not deal in hyperbole, which means that she understands what she’s writing about – even with complex subjects like business intelligence software. I highly recommend her and would love to have her on any team I’m a part of.
Laura is great to work with – would recommend to get in touch with her if you need help with copywriting!
Drop me a message to chat about your copy and content goals, get a project scoped, and start growing your pipeline.