+ Messaging that clicks with prospects
+ Copy that creates action
+ Content that has purpose
Your business has changed and you’ve outgrown your messaging. Now it’s costing you.
- Your web copy tells everyone what you do and lists the features. But it’s silently leaking leads because it doesn’t shout about the value you deliver.
- You publish content on schedule, but it’s not meeting prospects’ needs because there’s not a clear purpose behind each piece.
I can uncover the compelling value message you need to drive home on your website. And I’ll deliver a strategy and content that cuts through the noise so you can publish content with purpose.
Fix your leaky messaging
- “My team is smart, but our messaging isn’t right (and we can’t pinpoint why).”
- “We’ve got a brilliant new offering to launch but we can’t find the right words to explain it – it does so much!”
- “Truthfully, we just don’t know where to start with creating valuable content.”
- “Our blog looks busy but it doesn’t do anything.”
If you feel any of these, you’re smart enough to know that weak copy costs you money. And you’re savvy enough to get in specialist help. You can’t do everything!
Get me on board to:
🔸 Nail your value-driven messaging – the foundation for all sales and marketing
🔸Create homepage copy that pulls its weight as a sales rep
🔸Strategically plan and write your content so everything published helps your prospects and clients
Then you can deliver copy and content with total confidence in its power to perform (and you’ll look like a marketing god to your boss or stakeholders).
Get clarity and confidence in your content
We improved our metrics across the board, from more MQLs to better conversion from leads to pipeline. Laura has been fundamental to our success and would have her as part of our team in a heartbeat.
4x more free trial click-throughs after rewriting the product page
A blog post that drove $245k USD of pipeline in 6 months
SEO-optimised web pages ranking #1 on Google
30%+ click-to-open rate on nurture track emails
The most-downloaded white paper for one customer
2x monthly organic traffic to a company’s blog in 9 months
If you’re looking for more than just a copywriter – but a content strategy partner (and all around awesome person) I can’t recommend Laura enough!
Laura became a core member of our team. Her content was foundational in our product promotions, releases, and SEO.
She was there with us from the planning stage, through implementation and optimization, and made herself an expert in our technology and our customers to ensure we presented ourselves confidently and authentically.
To keep everything running smoothly, to deadlines, and without any surprises, I use a simple 6-step process. Here’s how I make everything easy for you.
How I work
I’m a Senior Copywriter and Content Writer with over a decade of experience in writing websites and content that convert. Today, I specialise in writing for B2B tech companies – I love making complex concepts clear. But I’m more than just my work…
Who is Laura Sutton?
Laura more than delivered.
She came highly recommended for SEO-focused content for data and cloud topics and was great to work with. The writing was better than I could have done on my own and she took our briefs and direction even further than I anticipated. I’d love to work with her again.
Laura quickly became one of the team and helped us grow our site traffic – offering advice on content planning and strategy as the products and company direction shifted, and writing copy and content that helped us drive conversions.
Her work consistently demonstrated a solid understanding of our products, the market we operated in, as well as SEO and demand generation best practice – all the traits of a star copywriter. She asked the right questions to guide us towards creating content that was equal parts compelling and purpose-fit.
She was also personable, highly reliable, and a joy to work with in every way. I strongly recommend Laura and would work with her again in a heartbeat.
Laura is an absolute joy to work with. Not only does she write well, she’s clever, creative, and grounded. She does not deal in hyperbole, which means that she understands what she’s writing about – even with complex subjects like business intelligence software. I highly recommend her and would love to have her on any team I’m a part of.
Laura is great to work with – would recommend to get in touch with her if you need help with copywriting!
Ready to fix the leaky pipeline and deliver valuable content and copy? Get in touch and we can nail your messaging, plan purposeful content, and create copy that converts.